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V PAY – your European debit card

VPAY icons

V PAY is a European debit solution that meets the needs of European banks.


As a chip-only, PIN-only product, V PAY uses the same EMV technology that banks and merchants have already invested in. It also helps your bank to meet the SEPA (Single Euro Payments Area) requirements and migrate to a more dynamic pan-European payments market.

Banks in Austria, Belgium, Bulgaria, France, Germany, Italy, Netherlands, and Switzerland have committed to issuing  V PAY cards.

The following banks have publicly confirmed their commitment to V PAY, with other banks  finalising their plans:

About V PAY

V PAY was created by Opens in new windowVisa Europe to meet the needs of its European member banks:
  • To help banks develop their debit card programmes - reducing costs, increasing security and encouraging cardholders to use their cards for more of their day-to-day spending
  • To help banks migrate to a more dynamic and consistent European payments market (in line with the European Central Bank’s vision for SEPA and the European Commission’s expectation for an internal market).
  • To ensure that banks maintain ownership and control over local and regional debit card payments through the creation of local and regional decision-making bodies

Further information

Banks should contact their Visa Europe Relationship Manager.

 

* International chip card standards developed by Europay, MasterCard and Visa
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Company Registration Number: 05139966, Registered address: 1 Sheldon Square, London, W2 6TT