Banks

Communicating V PAY to your customers

At Visa Europe, we want V PAY to be a big success for your business.

In particular we want to help you get the message across to your cardholders – so that they feel confident using V PAY for more of their everyday spending.

To this end, we have worked with European banks to develop the consumer positioning and messaging for V PAY.

We have thoroughly researched the V PAY proposition among consumers in several countries. We have produced a whole range of compelling communications materials for you to adopt and adapt. And we have a team of marketing professionals to support you.

Across Europe, banks are using the eyecatching V PAY icons to support their V PAY programmes. Again, this approach has been thoroughly researched. Consumers say that it conveys:

A sense of positive change
Increased acceptance of their debit card, home and across Europe
Safety, security and ease of use

The research also confirmed that the V PAY logo, together with the logo of your own bank and/or domestic payment scheme, is a powerful combination – conveying a real sense of trust to your customers.

To help you get the message across, we have developed a complete Communications Toolkit (available though your Visa Europe relationship manager).